UwUFUFU for Business

People tell surveys what they think.On UwUFUFU, they show you what they choose.

UwUFUFU is where people play worldcups: brackets of head-to-head choices, picking one of two options each round until a single favourite is left.

Round of 16

Option A

New recipe

Picked
VS

Option B

Original

Quarter-final

New recipe

head-to-head votes
919M
average engagement per user
10+ min
monthly active users
310K+
quizzes
93K

What we offer

Two ways to put real choices to work.

For brands

Sponsored worldcups

Your brand's own bracket, played by our audience and delivered back to you as a report on what people chose.

  1. 1

    You bring the choices

    Products, flavours, designs, characters: anything people can pick between.

  2. 2

    Our audience plays

    Head-to-head, one real decision at a time.

  3. 3

    You get the answer

    A report on what people chose, and by how much.

For research and partners

UwUFUFU Insights

Preference intelligence from anonymous, aggregated head-to-head votes.

A finding from our anime data

One Piece

62.6%

Naruto

37.4%

One Piece beats Naruto 62.6% across 4,668 meetings.

Famous titles lose more often than you would expect: being in every bracket means meeting everyone.

Insights are built from anonymous, aggregated votes. We never sell or share personal data.

Why UwUFUFU

Real decisions, from an audience that stays.

01

Forced choice beats surveys

Every vote is a real decision between two options.

02

Attention, not impressions

People spend over ten minutes per visit.

03

A young, global audience

Mostly 18-24, strongest in Turkiye, Italy, Vietnam, the United States, Poland, Thailand and Brazil, and into gaming, anime, soccer and technology.

Find out what your audience would choose.

Tell us what you want to learn. We will help you shape the bracket that answers it.

Uwufufu logo

Audience figures from Google Analytics, August to September 2026.

UwUFUFU for Business